Jeff Rosenblum
Jeff Rosenblum is a Cofounder of Questus, a digital advertising agency that has worked with some of the world’s most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a documentary about the advertising revolution called The Naked Brand and the groundbreaking book Friction which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and London Business School. He has won some of the ad world’s most prestigious awards and presented at some of the industry’s largest conferences.
"This book is an absolute home run! Through laugh-out-loud personal anecdotes and a rich history with some of the world's largest brands, Mr. Rosenblum delivers one fascinating insight after another. Anyone with a growth mindset should read this book."—Joe Mason, Chief Marketing Officer of Allianz Partners
"Jeff's Exponential is a must-read for disruptive marketers who want to make an impact and break barriers. Jeff shares invaluable lessons for his readers about the importance of establishing a strong brand and why the safe business decision isn’t always the right one."—Brian Halligan, Cofounder and CEO of HubSpot
"Everything has changed. Brands need to adapt. This book will make you laugh and cry—and gives you an action plan to modernize your marketing."—Catherine Captain, CMO, GE Digital
"Jeff has a keen understanding of the power of brands and the role they play in our everyday lives. Exponential provides an insightful look at how brands are built by empowering the end-user to come along on the journey. It's a fast-paced read from an avid storyteller who has never been afraid to take the road less traveled."—Lisa Checchio, EVP and Chief Marketing Officer at Wyndham Hotels & Resorts
"It's astounding to me how many brands cling to obsolete methodologies, practices, and habits. In his irreverent, take-no-prisoners style, Jeff Rosenblum takes us on a journey designed to incinerate conventional business thinking. Just like he did in his prior book, Friction, he forced me to look inward at my own marketing beliefs and step away from my safe place. I can't thank him enough."—Kerry Graeber, Vice President, Division Manager, Motorcycle/ATV Sales & Marketing, Suzuki Motor USA